This post is part of a series examining the effects of a recent charity campaign by Yoplait on their overall brand. You can read the first installment here.
My Yoplait Brand Experience
As I ate my Yoplait, I saw that the lid looked a little different, or at least different than I remembered.
On the lid, there was writing I hadn’t seen before. It wasn’t on the container, so I assumed it was temporary.
I wouldn’t be able to decide if that was a good or a bad thing until I actually read what the lid said.
In a nutshell, I gathered that Yoplait was spreading breast cancer awareness. Super-win so far.
I’m a woman, I’d rather my breasts didn’t fall off, and I’m glad companies I interact with are going to bat to help prevent that from happening, through, I had to assume, a donation to the study of breast cancer, which would be used to attempt to find a cure.
On the lid it said “fight breast cancer” and that they were attempting to raise $1.5 million dollars.
Hey, that’s not just spare change, I thought as I read, even more pleased. I wonder if there’s something I can do to help or if they just printed it on here to let me know.
Then I saw the announcement in the middle asking me to mail my lid in-
Wait a minute.
Mail?
Like snail mail? Are you trying to call me old? Or what? How often does someone with my schedule actually go the post office to MAIL things?
