It’s marketing to everyone. More than that, it’s not picking a speciality. There’s a great post that you must read every word of by Troy Pentico on the subject of picking a target market that I found through Plug IM.
Best part of the article: It gives action steps, not just theory.
Here’s a small drink of the magic.
I also knew right away that he could be way more successful if he broke down the Internet marketing community into smaller niches markets and target those marketers like me who will will SEE his vision and KNOW what the service could do for their business without having to spell it out to them in as detailed a process as you could possibly imagine.
You can find the rest on his blog. Read it. The day I figured this tip out is the day I made my first small fortune in internet marketing.