What kind of animal do you think I am – did you really think I was just gonna put up horror stories?
Naw, man, I love my most of my customers, they’re why I’m here. Couldn’t go into semi-retirement without the clientele.
Here’s my favorite thing about customers. They’re brand loyal. I think it’s because we assume or align with the identity of a brand and make it about us. We love certain people because they remind us of ourselves. Homo sapiens are self-absorbed creatures, defining everything by the glint of the sun’s reflection from our Raybans.
To get known in internet marketing, become larger than life. Become a brand and wrap your online persona up in that brand. Make it a portable brand in case you want to get out of internet marketing one day.Â That’s important. The reason why I can’t just up and leave internet marketing is my own success bit me in the ass.Â Since I don’t have a portable brand, I have to use my brand as leverage to build an adjacent brand to fill my space so that my business has worth without me as a personality.
Five favorite things about customers real quick, then I have to go pay March’s rent.
- Once they believe in your brand they’ll be back again and again
- There’s this weird space where they become part of your life almost as friends – more than associates, and more than customers, but you wouldn’t ask them to help you move or anything
- Testimonials. Getting a heartfelt testimonial is the best feeling there is outside of sex
- Â No messy break-ups
- They keep food in my belly in exchange for my best ideas.