BHS Please Pay Here sign © by exfordy
I have a new appreciation for those very straightforward signs you often see when you’re ordering at a place like Subway.
They have simple messages: here is the line. Here is where we make the food. Here’s where you pay. If we’re not ready when you are? Here’s where you wait.
And I’ll tell you why.
Our business is going through a growth stage, but not one big enough to address with staffing yet. For now we’re addressing with technology. I know what I want, I’m ready to buy, and I’m not interested in foreplay.
And I’m astounded by how many pages won’t just let me give them my money.
If we have to have a consultation before I buy a product, you lost me.
It’s one thing if you’re selling me consulting services, seo, writing, editing, anything where the cost will vary according to labor, difficulty etc. But for a product? I was ready to click buy. And now I’m not coming back.
If you give me too many options and none of them meets my needs, I’m audi 5000, G.
You can’t have a package for a solo entrepreneur, priced accordingly, then have the next tier of services make absolutely no sense. I want a non-free chat function for the site for myself, my two partners, my assistant and their interrn/part-timer/what-have-you to use.
The one I liked the best had options for 3 people, then the next level up was 7. Only the option for 7 was triple the cost of the one for three people.
Wouldn’t you make more sales pricing the next tier up for people who fall in-between, but see going up as a better value? Nonsensical. I ended up going with another company whose prices make actual sense.
Who knows what problems I’ll face with a company that can’t master basic logic?
If you approach me in the wrong way or at the wrong time, you’ve lost me.
When my friend and I are talking about how to fix my problem with the iPad I already own, that’s the wrong time for you to send me a public message telling me I could win a free iPad by filling out the 47 page form on your site.
