Naseem Javed of E-Commerce Times writes about why internet branding is important to corporations
Even with all the talk of branding, online branding and cyber-branding, it seems that most corporations are below the mark when it comes to having ” distinct personality and visibility”, or “value to the end user”, according to a study by ABC Namebank.

From “Internet Branding: The Corporate Image Challenge of 2006” :

Corporations are in need of quick and serious shock therapy to prod them out of the complacency of owning a few flashy Web sites. The exuberance that attended these early achievements fueled the false notion in many corporate boardrooms that their firms had become “the master players of global e-commerce.”

Let’s face it; most organizations were able to perpetrate this misconception because they had a few Web pages linking to the Net. That won’t work anymore. E-commerce has become vast, and it demands a deeper understanding of how to capitalize on this freely available trillion-dollar public infrastructure

Author Naseem Javed goes on to point out the major areas that corporations need to work on to stand out online.

Show
Hide

Pin It on Pinterest

Shares