Internet Branding

by Tinu on October 10, 2009
Naseem Javed of E-Commerce Times writes about why internet branding is important to corporations
Even with all the talk of branding, online branding and cyber-branding, it seems that most corporations are below the mark when it comes to having ” distinct personality and visibility”, or “value to the end user”, according to a study by ABC Namebank.

From “Internet Branding: The Corporate Image Challenge of 2006” :

Corporations are in need of quick and serious shock therapy to prod them out of the complacency of owning a few flashy Web sites. The exuberance that attended these early achievements fueled the false notion in many corporate boardrooms that their firms had become “the master players of global e-commerce.”

Let’s face it; most organizations were able to perpetrate this misconception because they had a few Web pages linking to the Net. That won’t work anymore. E-commerce has become vast, and it demands a deeper understanding of how to capitalize on this freely available trillion-dollar public infrastructure

Author Naseem Javed goes on to point out the major areas that corporations need to work on to stand out online.
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Permalink Internet Branding: The Corporate Image Challenge of 2006
. Read the full article here
. http://www.ecommercetimes.com/story/ORyedXsfsM2vUm/Internet-Branding-The-Corporate-Image-Challenge-of-2006.xhtml
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Permalink Give Your Site a Distinct, Branded Personality
. Contact us for assistance with enhancing your online brand, and stop getting lost in the crowd.

Tagged as: branding, cyber branding, eBranding Tactics, internet branding