In days to come, I’m compiling lists of branding resources. This series of posts on “self branding” has to be number one on the relatively-recent-and-relevant list.
Lea Alcantara’s blog often gives a light-hearted yet still serious view of many issues online businesses are concerned with, one of which is ebranding. 

I am compelled to give her the “eBranding Oldie but Goodie” Blog Post Award for this post, called the Art of Self-Branding, Part III. Tongue-in-cheek but still true-to-life. Even comes with a free worksheet. Extra points for poetic license on the word “striven”.

See the link section below for a short quote.

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