From the category archives:

My Internet Marketing Secrets

Coy Marketing / Not New, Just Better

by Tatman

You think I came up with this stuff? People have been trying to tell you this for years. They just lack the finesse of someone as conceited and charming as I.

The biggest lesson I learned in internet marketing was that it doesn’t always have to be the invention of something new and ground-breaking – if you wait for the most divine intervention, you’ll never make any money. In the meantime, it might help to think of it this way: you have knowledge your clients want, and you’re doing them a disservice by not giving them the chance to snatch it up.

This is true whether you create your own products, resell other people’s products, are an affiliate marketer, or sell advertising on your site.

To apply this concept to marketing, remember that there is a point of merging between your style of attracting a potential customer and making a sale, a point at which you take your own style and join it with what you’ve learned from other people.

If you want to be a lady’s man, do you study someone who never gets a date? That would be dumb. If you want a relationship, do you ask other bachelors for advice with your girl? Equally stupid.

Decide what your identity is, and think about what works on you. Learn about it. Take all those elements and then add you. The same way Andy in 40 Year Old Virgin took the best elements of all the advice from his friends and through trial and error, found what worked for him.

==> Sidebar<== Love that movie, the extended DVD version. “Okay, let’s start over. Hi, Are You Fucking Retarded?” haaaaaaaa.

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There May Be Only One Thing Between You and Your Fortune in Internet Marketing

by Tatman

That one thing is probably follow-up.

Picture this.

You have a sales letter that converts at 3%, and your profit is $75 per sale. 1000 people see it. You make 30 sales. $2250. Congrats. You da man.

What if you had a follow-up series that also converted at only 3%. But the sign-up rate to the series was 50%. You have the original 30 sales.

Watch this. Sign up to the follow-up is 500 people. 3% of them convert at $75. That’s another 15 sales. Another $1275.

An hour extra work giving away a couple of excerpts or articles that you’ve already written or setting up the autoresponder series. 50% increase in sales.

I would call my initial lack of follow-up my single biggest marketing mistake ever. Follow up is not just for signing up the people that didn’t buy on impulse the first time they came to your site, it’s for selling upsells to people who are already sold.

Once I started marketing to customers I already had, I kicked myself every day for about a year.  I don’t even mean newsletters. I mean listening to your clients really well. When they send you testimonials, really study what they’re saying that they liked. Be anal, keep a database of comments and who said what.

I started to keep the people who had bought from me separate from those who didn’t. With their permission, I offered them upsells about four times a year. Once I had a 100% conversion rate.  I had sold 100 people an ebook and listened to their suggestions. All 100 of them bought the multimedia version. $9700 for a day’s work.

How much are you leaving on the table?

Don’t have a list of people to market to? What if you can’t go back and write individual emails asking your customers to sign up to your special offers list (Bait works. Offer them 10% off if they buy during the first week a new product is out.)?

Ask a fellow marketer. You probably have a friend who was a one-hit wonder in internet marketing and can’t figure out what to do next. Pitch them the idea and sell to their customer list in exchange for a cut in the profits.

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