From the category archives:

internet marketing how-tos

Devil’s Advocate Marketing / Eff Traffic. Think Conversion.

by Tatman

The minute you get the formula out of your head that yields only 1 – 1.5% of some mass number of people converting the better. Before you even try to get more visitors, think about getting the best visitors. Get the ideal person to come to your site in search of answers they are willing to pay for. That’s it.

With even a $10 product, 300 people A Month can have you quitting your day job. And if you’re really smart and can come up with a good membership site and the right price point, you’ll only have to sell to them once.

Do you think, over the course of a month, you can get 600 people, just 600, to a website? What if your conversion rate was 50% among targeted visitors? There’s your 300 right there.

Of course, that’s not typical. At first, you should be thinking of getting your conversion rate to 10%. To do that you need to make sure, as much as you can, that every single person who made it to that page has a problem that your product can solve, that they understand that your product will solve it, and that you can follow up with them until you do.

You’ll have to deal with boring issues like better sales copy, or hire someone to do it for you. Your ads will need to be better. You’ll have to come up with a system that has the highest possible probability that they’ll subscribe to your follow-up and eventually buy.

Everything you do from meeting people online in forums and on blogs, all the way down to  the delivery and after-product upsell will have to be examined and perfected, then the entire process needs to be automated.

But if you can do that, if you can take the time to learn, or the money to pay an expert, with even a decent product, you can become a full-time infopreneur.

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Determining Which Crap To Take Off Your Site

by Tatman

I start my blogs with an assortment of widgets and buttons and … stuff. In the beginning, I will put up anything that I believe serves a purpose or brings me more traffic.

Later? Not so much. Over time, I decide that if it’s not honoring a committment, bringing me traffic, reminding me to do something, or making me money, it has to go. Those four things are good yardsticks, though the order may vary for you.

I like to give most things two weeks to a month to take root, but if it’s not giving me one of those four types of booty, it’s bye-bye no matter how much it hurts.

MyBlogLog is on its last legs but it stays. It sends me enough traffic to be worth the headache at the moment. I’ll probably test the speed of the site without it later – right now, BumpZee is beating the pants off it as far as getting visitors is concerned, and they do page views, not just home page visits.

The BumpZee commmunity is less about “visit my blog and I’ll check out yours” and more about whose blog is good, and that’s part of what makes it smart to target a site like not just to marketers, but to an area of marketing. BumpZee stays (it’s really BUMPZee but I’m lazy) and may go up higher on the page.

That Blogroll button? Gone. Number 13 with them, not one visitor. Bye.

Carnivals widget. Bye. Doesn’t match the site, so I’ll have to remember to enter carnivals another way.

The rest of the Special Appreciation area stays. The buttons are small enough not to be obtrusive.

Maybe I’ll put an abbreviated tag cloud right there.

As far as additions, I’m gonna look for a better, possibly smaller MyBlogLog widget. I saw one that was just faces the other day. And I’ll be figuring out how to implement social media without making the page look like crap.

==>Sidebar, long one.<== I decided not to go with the hassle of trying to make the bookmarking sites launch in another window. You’re smart enough to come back if you wanted to, and whenever you bookmark a site in a shared area, you’re thinking about returning And bringing new people with you.

New windows within posts are different – I lose my place while surfing all the time and then get distracted, so I consider it a service, but it occurs to me that you might not. If you find it annoying, holla back. Your opionion is what matters.

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