From the category archives:

Business Marketing Concepts

Reach the Thirty-five to Forty-four Age Group with Internet Exposure

by Tinu
Oldie but Goodie: Clickz.com demographic report gives clues to reaching certain age groups
From a report from Clickz.com, citing the Census Bureau as the source: 

A higher percentage of homes with computers and Internet access were run by individuals aged 35-44 than by any other age group. That’s the finding from the “Computer and Internet Use in the United States: 2003″ report released by the U.S. Census Bureau.

In 2003, of the 35-44 age group 73.3 percent owned computers and 65.3 percent had Internet access at home. The next-highest penetration was households run by 45-54 year olds. Nearly 72 percent owned computers, and 65.1 percent of those households had Internet access.

Add that to the growth in Broadband access, as well as new updates to mobile online access ,and access to the Internet is quickly turning into a household fixture. Particularly with the growth of blogging and the advancing sophistication of platforms such as Blogsite, it’s increasingly easier and less expensive to reach your clients via online marketing.

 

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Business Marketing Concept #3

by Tinu
Diversification is Key
Would you take only checks from your clients? Money orders only? 

Now that seems obvious. You’re not nuts – most people, online and off, are going to pay you by credit card or debit card if they’re in the US, the UK or Canada, as well as many other countries around the world, not just in the Western Hemisphere and Europe.

So why would you only rely on one method of marketing? Why would you just advertise in magazines, or only in search engines, or just with RSS, or blogging only?

Use as many proven and cost-effective ways to market your business as you can handle. Learn one at a time, test it, tweak it, automate it,

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